Press Release

Press Release

imATHLETE Powers Race Registration and
Data Management for M3S Sports

Participants Have More Reason to Celebrate Before They Hit the Finish Line with imATHLETE's Integrated Registration, Race Management, and Fundraising Tools

Santa Monica, Calif. (December 17, 2012) — M3S Sports, known for hosting fun, festive races that offer an unparalleled participant experience and encourage active living, is expecting more than 16,000 runners and walkers to celebrate the 10th anniversary of The Capital City Half Marathon on May 4, 2013 in Columbus. Participants will run and walk for the Yellow Tail Sparkling Wine and Chocolate Celebration at the finish line party and concert in addition to the overall M3S Sports experience that celebrates the healthy and active lifestyle.

With big expectations from its runners and walkers in 2013, the company required a technology partner with aligned social integration, sophisticated reporting, turnkey data management tools, and a custom interface to ensure a seamless event from registration to the finish line. M3S Sports selected I Am Athlete, LLC (, a technology company that is changing the way individuals, race directors, and sports organizations promote and engage in healthy lifestyles.

"As anyone who has participated in the Capital City Half Marathon or Arizona Distance Classic Half Marathon in Oro Valley, Arizona knows, M3S Sports makes all aspects of the race easy, enjoyable and stress free. With more than 360 percent growth in participants, and a significant increase in workload, we needed a more automated and streamlined resource for our participants," said David Babner, Founder, M3S Sport. "We were impressed by what imATHLETE offers beyond the standard race management technology. Most importantly, we appreciate that Jeff and his team are committed to addressing the needs of event organizers."

On May 4th, 2013, 16,000 runners and walkers will take part in one of the top road races in the country, the Capital City Half Marathon. The course winds through Columbus' new downtown parks, starting at the Scioto Mile and finishing at the Columbus Commons with the race's signature post race party and concert featuring sparkling wine and chocolate. Participants from all 50 states and several nations are expected to participate in 2013. The Arizona Distance Classic, set for March 24th, 2013, was named "Best Kept Secret" by Runner's World Magazine in 2008. It is best known for having the "Ultimate Weather, Ultimate Views and the Ultimate Race Experience."

"We have been fans of the M3S Sports events for a while and are excited to be a part of fueling the excitement that surrounds their events," said imATHLETE CEO Jeff Matlow. "We look forward to making the start of the race experience as fun and social as the rest of the M3S events always are!"

Launched in 2008, imATHLETE remains at the forefront of event management technology. Top race organizers around the country continue to choose imATHLETE for its suite of unique productivity tools, including the ability for participants to edit their own registration and automatically verify previous finish times as well as utilize integrated fundraising tools and travel resources. The platform also incorporates a social element to the event sign-up process, enabling racers to personalize their profiles, fundraise for a favorite charity, and share race details and information with fellow competitors through Facebook, Twitter and Pinterest.

For more information about the technology, please visit


Launched in 2008, imATHLETE is changing the way individuals, race directors, and companies promote and engage in healthy lifestyles. Providing race registration and fundraising tools, product merchandising and social networking, imATHLETE's robust technology platform is used by thousands of city governments, governing bodies, non-profits and event organizers, including Dirty Girl Mud Runs, M3S Sports, Blue Cross Blue Shield, City of Philadelphia, Livestrong YTS, XTERRA Events and a multitude of non-profit and sports organizations. The company also created a new industry standard by innovating automation of the membership purchase and validation process for USA Triathlon. imATHLETE, a subsidiary of I AM ATHLETE, LLC, is headquartered in Santa Monica, California and is privately held.

ABOUT M3S Sports

The Capital City Half Marathon Presented By Key Bank is produced by M3S Sports, a sports marketing firm based in Columbus, Ohio dedicated to celebrating a healthy active lifestyle. M3S Sports also produces the Emerald City Half and Quarter Marathon, the Arizona Distance Classic Half Marathon, the Giant Eagle Multisport Festival and the Flying Feather Four Miler, plus a variety of other running and walking events in Central Ohio. The Capital City Half Marathon will celebrate its 10th anniversary in 2013. For more information, visit and