Mission

Passion is Everything

An athletic company uses the phrase “Impossible is nothing”.  I see it on hats, t-shirts, etc.  I never really understood that phrase but there was something about its simplicity and the message that I liked.  When I think about life, events, partners and our focus, a new phrase emerged, “PASSION IS EVERYTHING”.   If you are not passionate about it, it is not worth doing.  We are incredibly passionate about our events, our participants, our sponsors and it shows.  The Capital City Half Marathon has grown over 100% since its inception in 2004.  The Arizona Distance Classic half marathon grew another 40% this year.  The 4 Four  Mile events in Dublin, Ohio now have over 6,000 participants collectively in 3 short years.   Producing the best road races (and some would say best parties) on the planet take operations experience, marketing expertise, sponsorship and partnership skill but most of all Passion.

This past year we have added another set of established events of all distances to our production schedule.  They are a little smaller and a little more intimate but that won’t stop us from injecting our own passion into them.

Passion for our participants is our number one focus.  They are our best spokespeople and we treat them like family.  Customer service is our passion.  Our customer service is based on a simple thought, “The answer is yes, now what is the question.”

Our partners are extremely valuable to us and necessary to produce the type of events that we do.  We will not sign a marketing or partnership contract with any sponsor that is not passionate about what they do, their customers and fitness.  The partners that we have are the “best of breed” and are as passionate about customer service as we are.  Saturn, Donatos Pizza, Patron and Fleet Feet Sports are four of the best examples.

Since we started the company in 2002, we have always lived with passion.  If you are passionate about your life, your fitness and your sports, come join us.  You will see what we mean when we say, “Vive Bien Con Pasion”.

Get Fit.  Stay Fit.  Live Fit.